Reading Time: 12 minutesSince launching AI Overviews in May 2024, Google’s been moving traffic off your site and into its own boxes. By March 2025, Semrush found these AI-driven summaries showed up in 13.14% of all searches – double what it was at the start of the year. And nearly 9 in 10 of those are informational searches. […]
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Reading Time: 11 minutesChatGPT still gets treated like a writing assistant: a faster way to generate rough drafts, headlines, or meta descriptions. But there’s more to it. Marketing leads don’t need higher output. They need content that performs – driven by intent, backed by strategy, and built to rank. Keyword dumps and templated outlines won’t get you there. […]
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Reading Time: 11 minutesIf you’re a SaaS founder trying to scale inbound without setting money on fire through paid ads, this is your edge. Because your buyers aren’t searching like they used to, and search engine optimization isn’t what it used to be. If you’re still relying on keyword tools and volume metrics from five years ago, you’re […]
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Reading Time: 10 minutesAI content vs human content? It has nothing to do with the battle. It’s all about strategy. Tools like ChatGPT, Jasper, and Copy.ai have supercharged output. But flood the internet with copy-paste content and watch ROI sink. With search algorithms cracking down on thin, recycled, and keyword-stuffed content, efficiency isn’t enough. The smartest play? Collaboration. […]
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Reading Time: 12 minutesThe short answer? It depends. Same as everything else in SEO. AI speeds up content creation while also raising ethical issues that can affect SEO performance. We’re not talking about fluff content or keyword spam; we’re talking about intent. Are you using AI to add real value? Or are you gaming the system with SEO […]
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